Zach Clayton, who happens to be just about the savviest marketing guru on the planet, has reported on his blog some very interesting news about social networking. The info comes from the emarketer Report and it confirms that I am not unique regarding my recent entry into the world of social networking.
I jumped into the Facebook deal about a month ago as an experiment. I had been getting those mysterious emails inviting me to be a “Friend” and in the hustle bustle of going through my emails each morning I just about wore out the delete button in getting rid of them. Then one day I thought, what the heck, I’ll give it a try.
As an outsider I had always viewed Facebook as the place where so-called celebrities had their nude photos anonymously posted to boost their careers. But much to my surprise, just about everyone I know in the fly fishing world was already there (fully clothed, thankfully)....and their numbers are growing daily.
According to recent research, the geezer community (of which I am a proud member) has embraced social networking in dramatic numbers. In 2009 Boomers (aged 44-62) and Matures (aged 63-75) “saw dramatic 15% and 22% increases in social network activity from 2008 to 2009—that jump is particularly surprising when compared to the activity increase from 2007-2008, when Boomers and Matures increased their presence by a mere 1% and 4%, respectively.”
Lisa Phillips, eMarketer senior analyist and author of the “Boomers and Social Media” report, supports this idea, saying “Boomers expect that technology will help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers. To fulfill these expectations, boomers are turning to social media.”
Seventy-three percent of Boomers and 90% of Matures claimed to maintain profiles on Facebook in 2009.