Monday, April 13, 2009
It has long been known that many humans think they can think like a fish. Every lure manufacturer knows this. Just like my wife is a sucker for any packaging that has an old Victorian look to it, we fisher-folk can be suckered just as easily. We see a lure...we think. “Wow! That thing is gonna catch some fish!” Take the famous Dardevle Spoon for instance. Has anyone ever seen a red and white minnow? I don’t think so, yet they’ve sold millions of them. We obviously like red and white stripes and the Eppinger Manufacturing Company figured that out years ago – in 1912 in fact.
But knowing that we like red and white spoons, do they really think that we’re going to find their product just as appetizing as the fish do? Check out the warning on the label.